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Santech
specializes in developing strategies
Many
companies have established a presence on the Web, yet have not
realized any market advantage attributed to their Web Site. Santech specializes in developing strategies which increase access to your
site, and improve the feedback process which is required for a
successful presence. This is achieved by first analyzing the current
site statistics to identify current client trends; who is accessing
your site? What information do they find important? |
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Santech will develop
a strategy in conjunction with key departments within your
organization to enhance your Web presence. Methods which are highly
successful in improving your site include:
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- Online
customer surveys/questionnaires
- Downloadable
software/ products/ brochures
- Published
company papers and newspaper articles regarding company activity
- Readily
accessible/searchable FAQ lists
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Website Promotion, Search
Engine Positioning and Ranking
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A website is a wonderful marketing
tool. To make it work for you, you must stop thinking of it as
"free advertising", you must promote your website.
First and foremost, you MUST promote your website by registering
your site with the major search engines and directories. For
instance, Alta Vista and Excite are search engines and Yahoo is a
directory. Varying traffic statistics show that roughly 85% of all
of your traffic will originate from search engines and directories.
It is a simple task to register with the search engines to get your
site listed but quite another to get top "rankings" or
"ratings". However, the web is ever-changing. Search
engines are constantly, almost weekly, changing the methods used to
"rank" or "rate" a site in order to be listed. Santech
stays aware of those changes in order to get its
clients search engine position and "rank" hence, TRAFFIC
to your site. Proven expertise in increasing search engine
positioning to Web sites and the ability to accurately target
desired audiences has helped Santech Computers become a leading
consultant in the art of effective website promotion and marketing. Santech
can work with your firm in order to ensure that your
outstanding Web presence gets the traffic it deserves, without
relying on costly new media advertising channels. After all, it's
one thing to have a great web site and quite another to get
"traffic" to it.
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Here are some simple tips for
promoting your site:
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You just spent
money, time, and research on developing a web site. Now, you
or your web designer or web company follow the standard rules
of spreading it to the world-wide community... search engines,
directories, banners, links, etc. We would also suggest using
some of the following techniques. |
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There's A Real
World Out There! Most of us forget! We are inundated daily
with information through newspaper ads, billboard ads, mail,
phone, radio and TV. The total amount of time we are exposed
to these forms of advertising is much greater than the time
that we spend on the Internet. Advertising on the net, even in
multiple locations is one-dimensional advertising. Other forms
of advertising provide different formats for the same concept. |
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Put the name of
your website on your stationery, business cards, brochures,
and invoices. List your website on any printed company related
material no matter how benign it appears. Somebody might hang
on to it and visit. |
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Send Announcements!
Many local papers accept press releases from all companies
announcing new company developments. How about your new or
redesigned website? On any type of announcement, list your
website! |
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FAX The Facts! –
Formal or informal fax cover sheets, and on all fax software
cover sheets must have your website name. |
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Give Them A Reason
To Come! Design a contest, prize, or free tips, etc. for your
site. Send out postcards inviting people to enter or use a
special code to obtain their prize. |
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Use Phone Time! Do
you have a recording when customers are on hold? Why don't you
tell them about your website and its features while they're on
hold? |
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Add To Ads! Any
time you place an ad in a newspaper, journal, coupon, or even
on the back of a register tape – put your website on it. If
you're on the radio or TV commercials, tell them your website
name. Your customers are everywhere and that's where you
should be too! |
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Promote With A
Premium! Any type of advertising specialty, whether it's a
pen, magnet, clock, cap, T-shirt, etc., needs your website on
it. Any giveaway, whether used by an employee, salesperson, or
by a customer becomes a walking billboard for your website. |
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Add To Email! Any
time you send email include your website! |
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Keep Track! Ask
your customers where they heard about you and keep track of
the most successful vehicle. It may surprise you! |
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